Monday, 27 June 2011

World Cup: Nigerians organise road show to promote culture

Postdam (Germany) – Nigeria on Sunday used the female world cup tournament to organised a road show to promote the country’s rich cultural values.
The road show which took place at Luisenplatz Square, Postdam , a federal capital city of Brandenburg State, was organised simultaneously with public viewing of the Nigeria/ France match.
At the Luisenplatz Square observed that some Nigeria musicians displayed their talents to attract crowd to the square.
Mrs Mary Bruder, the organiser of the road show, said the aim of the event was to showcase Nigeria’s cultural values through displayed arts and crafts, traditional wears and food as well as the musical performance.
“We want to use the football to showcase our culture; we have invited musicians to entertain people that could not go to watch the match at Sinsheim Stadium, in south –west Germany.
“We are using this show to promote Nigeria’s image to the Germans and because a lot of them are celebrating with us and this is making them to learn about our cultural values.
“A lot of Germans have come to buy our traditional wears at our exhibition stand, some have also bought our art and craft items among others items.
Similarly, Mrs Irene Johnson, a media consultant who spoke on behalf of Moreno Group Plc, said the show had enabled Germans to learn about Nigeria’s culture through their participation in the show.
“The company believes that football is a festival to be celebrated so the company is supporting Nigeria to promote its image and to celebrate its participation in the world cup.
“It doesn’t matter if Nigeria does not win the match, what matters is that the country has used the opportunity to promote its culture values,’’ she said.
The show was sponsored by Moreno group PLC, an Italian company based in Nigeria, with the support of Nigeria Embassy in Berlin. (NAN

No comments:

Post a Comment